Quick E-mail Facts
How relying only on e-mail to get your content delivered is hurting your business
Whether you are an internet marketer or publisher, the key to achieving results is getting your internet content delivered to your target audiences.
On the average, 64.7% of the business e-mail you send is not even opened, let alone read. [source: Q3 2004 Email Trend Report, DoubleClick ]
E-mail marketers are seeing their open-rates range from only "mid-20s to just over 50 %" [source: ClickZ.com]
That means that you are losing at least 50% of your prospective buyers or readers. How much does that amount to in losses over the course of the next few years?
AOL receives roughly 2 billion e-mail messages a day, of which about 75 percent are blocked and another 4 to 7 percent are sent to the bulk folder.
This is the internet marketing reality in 2005.
While e-mail is still a relatively solid content delivery channel, relying only on e-mail to get content delivered is causing us great losses in business and readership.
RSS, very quick, easy and cheap to implement, can help us get our readers and customers back.
How You Will Benefit From RSS
RSS is not only about delivering content to your subscribers...
RSS is not only about getting your content delivered to your subscribers and about mass communication.
Improve Your Search Engine Rankings
RSS can help you greatly improve your rankings for the most important search engines and at the same time, through RSS specific search engines and directories, generate new traffic for your web site.
Discover New Marketing Opportunities
RSS provides many new marketing opportunities, such as increasing the sales of your affiliates by providing them with RSS feeds to better promote your products; RSS product feeds and digital catalogues (Amazon started publishing those not long ago); marketing through RSS aggregators etc.
Publish Your Content on Other Web Sites
Get your content easily published on other web sites to reach new audiences and use their traffic to increase your own sales, as well as achieve greater recognition as an expert in your field.
Generate New Subscribers More Easily
Internet users are reluctant to subscribe to any more e-mail newsletters, but because RSS is so easy to control they don't have any problems with subscribing to new RSS feeds that match their interests.
Expand Your Content Delivery
Forget about only publishing a single weekly newsletter. RSS will help you expand your content delivery to daily content updates, content updates by interest, content updates for different target audiences and so on. Use one RSS feed to deliver your daily news and the other to deliver in-depth articles, and so on...
Don't Worry About Messages From Your Customers Not Reaching You
E-mail messages, yes, even those from your customers and their business enquieries, tend to get lost due to spam filters. With RSS, no messages from your customers or prospects will ever get lost again.
And more...
The Yahoo! Submission "Secret"
It's actually not so complicated. You can use your RSS feed to get in to Yahoo! quickly and without the long wait.
Here is how you can do it simpler than it's usually suggested:
1. Start your own My.Yahoo page.
Just go to http://my.yahoo.com and sign up if you don't have your Yahoo! ID yet, or simply sign in otherwise.
2. Add the 'Add To MyYahoo' button to your site.
You may get the HTML code for it at http://my.yahoo.com/s/button.html (make sure you open it with Internet Explorer).
3. Click on that button and confirm.
That's it. You just announced your feed to Yahoo!
"The Most Comprehensive Guide on RSS..."
The RSS experts and marketers alike agree...
The "Unleash the Marketing & Publishing Power of RSS" e-book will give you all the knowledge and expertise you need to successfully start using RSS, whether you are a small business marketer or a large publisher.
Here are some excerpts from the discussions people are having about this e-book on the internet and their web sites:
"There is nothing like this I have seen before. This is a pretty monumental guide to RSS/Atom newsfeeds and their effective use for online marketing, business and publishing. Rok has entitled it: Unleash the Marketing & Publishing Power of RSS: A Marketer's Guide to Understanding and Taking Advantage of RSS for Marketers and Publishers."
Robin Good, MasterNewMedia.org"I've been reviewing Rok Hrastnik's new eBook, "Unleash the Marketing & Publishing Power of RS" and it is hands down, the most comprehensive resource for marketing via RSS and blogs. This book would be worth many times the prices Rok is asking ..."
Lee Odden, TopRank "A new E-book on RSS is available from Rok Hrastnik. This one isn't full of hype and promise of domination with RSS, or instant riches, or instant search-engine ranking; it's just good, solid, practical information. The title is "Unleash the Marketing and Publishing Power of RSS." A modest title considering this ebook has more than 500 pages and is inexpensive to buy. I found a number of useful tips, and I thought I was fairly up to speed on all this. There's always something new to learn. The author provides additional interviews with people in the know about RSS to further your understanding and help you get a sense of what's to come in 2005. "
Tom Parish, 4 Web Results "Having read an advance copy of the book, I can say that I'm honestly blown away by the thoroughness of Rok's approach the subject, from both a technical and marketing perspective. Rok literally left no resource unchecked and no stone unturned as he put together this seminal resource on RSS. The best thing is that It's a living document - Rok has committed to constant updates that will be available to purchasers."
Dana VanDen Heuvel, Danavan.net "I don't want to over-hype the book, but I must say it will give you all the knowledge and expertise you need to use RSS successfully for marketing purposes. I think it might be particularly useful to small businesses.
If you've relied on email marketing to get your message to consumers, you will really want to learn the advantages RSS has to offer, and how it can compliment your email marketing efforts."
Paul Chaney, Radiant Marketing Group "The reason this guide matters and will be a milestone document is that RSS will become a critical tool for marketers, yet today most marketers still 'don't get' RSS. This guide exactly what is needed to close this knowledge gap."
Alex Barnett, Alex Barnett Blog "Unleash the Marketing Power of RSS - Everything you wanted to know about RSS but were afraid to ask. The 550 pages e-book is probably the most comprehensive review of RSS for marketing to date."
Heiko Hebig, Six Apart "Rok Hrastnik 's RSS e-book: Unleash the Marketing & Publishing Power of RSS is now available. If you're looking for a single stop resource on the use of RSS in marketing and business, then this is for you."
Dwight Shih, Ideoplex "A recent trend has been for some "gurus", who've recently discovered RSS, to jump on the bandwagon and promote their own RSS How-To Ebooks. I've seen these go from $97.00 to $397.00. Not only have I seen erroneous information released, but they barely scratch the surface of the power this technology possesses. For $49.95, Rok provides you with 550 pages covering all aspects of this technology."
Jim Gray, GrayScales Blog, Quikonnex
Here is just a glimpse of what you will learn...
Understand RSS and how to use it to your best advantage
You will discover what RSS is and how it is affecting your business as we speak, and what you need to make the most out of it. Also includes two graphic tutorials on how to become an RSS user yourself.
But there is more to RSS than just a simple content delivery channel. It is changing the way people use the Web. Find out how and how you can profit from these new developments.
And don't forget about the different ways of publishing content using RSS. Content summaries or full-text? Which is better for you? How about delivering audio and video content using RSS?
Discover all RSS marketing & publishing opportunities and learn how to take advantage of them, step-by-step
The guide will show and demonstrate to you all the RSS uses that can help you improve and expand your business, which were not an option with other content delivery channels, and open the door to new opportunities for you.
Many of these are just coming in to use, while some have not even been discovered by other marketers and publishers yet.
For instance, did you know you can use RSS to increase your affiliate sales, by having them promote your affiliate-powered RSS feeds? And not to mention affiliate communications etc.
Or that you can even market through RSS aggregators, constantly being in-front of your audiences and constantly marketing to them?
Or that you can customize your RSS feeds for your visitors? And then use that information to target your marketing messages to them? How to do it?
Many publishers are starting to provide different feeds for different content types and topics. Which are the best approaches? How can you prevent this from actually turning against you?
How to syndicate your content to other web sites? Includes detailed instructions that take you from preparing your RSS feed for other publishers to tips on how to approach them. And now, just making your feed available is not nearly enough.
How can e-mail and RSS work together to maximize your sales and increase the profitability of your customer communications?
How can you create digital RSS catalogues that your customers actually want to use to be constantly informed of your new releases?
Advertising in your RSS feed. When is too much really too much, and what can you actually get away with? Missunderstanding just this one concept may kill your RSS feed forever.
Expand your content delivery. Forget about delivering your only e-zine once per week. Some information needs to be delivered instantly. RSS makes that possible...
How to use RSS to deliver your e-zine? What approach is the best?
How to use RSS for secure one-to-one communications?
New content ideas, finally made possible with RSS. Each of them has the potential of generating even more profit for you.
Using RSS to communicate with the media, your business partners and your employees?
How to create your RSS feed
You will discover how you can create your own feed from scratch in just a few minutes for free, or how you can start developing advanced RSS feeds with just a small investment.
There are at least 7 ways of creating your RSS feed. You can even do it using e-mail, or even the content already on your web site. The tools are already here, and most are even free.
How to promote your RSS feeds
RSS promotion starts on your web site --> getting your visitors to "subscribe" to your feed. Yes, it's easy, but you need to know exactly how to make this easy for them, especially if they haven't started using RSS yet.
Where to promote your RSS feeds on your web site?
Is the orange RSS or XML button enough? Not really... but fortunatelly there are many tools that make the subscription process easy... if you implement them.
What happens if you want to collect information from your subscribers, just like you would with e-mail subcriptions. It's possible, and we tell you how to do it.
And then you mustn't forget about external promotion...
How to get your RSS feed in to the most relevant RSS search engines, directories and web aggregators? Where can you find these web sites, which can actually triple your traffic almost over night?
How to speed-up the submission process?
Search engine optimization strategies for your RSS feed and even your blog ...
How can you improve your seach engine rankings by publishing your own blogsite (no, not a blog, but a blogsite, which is something much more advanced, and with proven success).
And much more...
How to measure your RSS feeds
For most marketers and publishers, RSS metrics have been a mistery up until now.
Find out how you can start measuring your RSS feed right now for free, or how you can develop your own RSS metrics solution (step-by-step).
All of this is rounded up by a step-by-step guide on how to get the most out of RSS as soon as possible.
Considering all of the above, it's no wonder that the RSS experts, developers, marketers and publishers are calling this e-book "the most comprehensive guide on RSS..."
"This eBook is, without a doubt, the best I've read on the subject.
The exhaustive research and forward thinking takes RSS well into the future as one of the most promising content delivery and consumption vehicles to-date, with applications that surpass the current momentum of present thinking on the topic.
Thanks so much Rok, for the exceptional eBook, all the insight you bring to the table regarding RSS technologies, and the expertise in the field. Keep up the great work.
--- Joe Halbrook, Permission Technologies [EZ-Feeds.com]
"MarketingStudies.net has put together the most comprehensive guide on RSS I've read to date.
It has everything you need to know about RSS from what it is to how to use it as a marketing tool. I highly recommend this guide.
--- Bill Flitter, CEO of Pheedo, Inc., RSS & Weblog Marketing Solutions "Rok has managed to create an insightful perspective of the emerging world of content syndication and its present impact on Internet marketing.
This is a must-read book for anyone contemplating an e-marketing strategy in 2005 and beyond.
Unleash the Marketing & Publishing Power of RSS a great desk reference for technical and non-technical people that must integrate their content strategies with the emerging world of syndication."
--- Bill French, Co-founder, MyST Technology Partners (RSS publishing solutions) "The definitive word on why an online business should start producing RSS content.
The examples and interviews alone, will give website owners plenty of ideas of how they can incorporate this technology into their businesses."
--- Jim Gray, Co-founder of Quikonnex (RSS publishing solutions)
"The guide is the most comprehensive I've seen on the subject of using RSS as a marketing tool.
This is 'must read' for any marketer working in the online space."
--- Alex Barnett, Online Customer Experience Manager, Microsoft Ltd, UK "This is the best, most comprehensive review of RSS for marketing I've seen (and I've seen a lot of them).
Marketers who want to catch the wave shouldn't miss this. "
--- Derek Scruggs, General Manager at FanPrints.com and ClickThruStats.com,
founder of Escalan marketing agency "Everything you wanted to know about RSS but were afraid to ask. "
--- Åsk Wäppling, Adland
All of this is rounded up by 34 RSS expert and marketing interviews
with some of the best RSS minds and thought-leaders of 2005.
These experts, such as Robin Good of MasterNewMedia.org and Bill French, the co-founder of the leading RSS publishing service, MyST Technology Partners, reveal their RSS marketing & publishing secrets and give you exact instructions on how to get the most out of RSS.
All of this brings the e-book to more than 550 pages, but there's also a short version available for those readers that don't have the time right now to explore RSS in-depth and are only interested in setting up their RSS feed as soon as possible.
And not to forget, the e-book also includes more than 55 real-life examples and case studies that will show you how it all works (from the marketing and publishing viewpoint) to help you get the most out of RSS in the shortest possible time.
Advanced RSS
Taking the capabilities of RSS to the edge
Unlike most material available on RSS on the market right now, the "Unleash the Marketing & Publishing Power of RSS" takes RSS to the edge, giving you the knowledge, expertise and advice to outperform any competitor, even if you have been publishing with RSS for the past few years.
Topics, such as RSS metrics, RSS customization, RSS one-to-one communication, RSS autoresponders, affiliate-powered RSS and many more, are presented here for the first time.
Rok Hrastnik, the author of the e-book, has been exploring RSS since 2003, and the company he served as their Internet Manager, the business daily Finance (the first Slovenian business daily), was one of the first in the world to implement RSS customization.
Rok joins his RSS expertise with his experience as a direct marketer (being the e-commerce manager for Studio Moderna, the leading direct marketing company in Central and Eastern Europe, present in 19 countries), to bring you the best in marketing and publishing with RSS.
Order Today
And start increasing your internet profitability immediately... or your money back!
"Unleash the Marketing & Publishing Power of RSS" e-book can be yours in 5 minutes, together with 33 expert interviews and constant updates.
And if within the next 90 days you are ever dissatisfied with the e-book for any reason whatsoever, you can immediately ask for a full refund, with no questions asked. The risk is on us.
Are You Confused About RSS?While Using My Simple, Step-By-Step RSS Marketing Formula, You'll Quickly And Easily Drive 1,000's Of Laser Targeted, Cash-In-Hand Customers And Subscribers To Your Web Sites...And You'll Learn How To Avoid |
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Mistake #1: Failing to Optimize your RSS Feed Do you know your potential readers? Do you know what they want to read in your RSS Feed? Do you know how to force those new visitors to click through to your site? Mistake #2: You don't understand, or have no idea how powerful RSS can be. It amazes me how so many people are holding the magic wand to getting a tremendous amount of targeted traffic to their sites, but they don't even realize it's there. I'm about to reveal the truth in a minute. But first, here's: Mistake #3: Using the Wrong RSS Tools
Are you using the right RSS tools for publishing and promoting your feeds? Using the wrong tools can severly limit the traffic generating and SEO potential of your RSS Feeds. Learn How To Use RSS Right Now! |
RSS. You've probably heard of it, but never really understood it. RSS stands for "Really Simple Syndication" and some of the highest traffic and most profitable sites on the internet are using it right now. XML is the programming language it's written in.
Sites like Yahoo, Amazon, Google, AOL, CNN, Commission Junction, etc. are all reaping HUGE rewards from RSS. How? Syndication. Their content is freely available for almost any webmaster to use on their sites.
It's Viral, it helps with Search Engine Optimization, and it's spreading like Wild Fire across the web.
I'm a very busy person, so blogging and using RSS feeds is not just a hobby to me. They are a very powerful marketing tool that you need to get in on now. One reason that you need to get in now is because Google and Yahoo! will give you a free listing now, if you submit as Paul teaches you. I suspect that as millions more catch on, these big search engines will see the profit potential and maybe start charging for the listing, so don't procrastinate on this one.
Willie Crawford
WillieCrawford.com
If You Want Your Business To Succeed Online, You Need To Put This Incredible Technology To Work For You NOW!
Hi all, Paul Short Here.
ack in late August, I launched a new site, a blog directory called GetBlogs.com. You may be familiar with it already... anyway, the only real promotion I did with it was to post a few announcements on the internet marketing forums. I sat back and waited.
My stats showed a few visitors but I wasn't satisfied, so I made a blog entry on another one of my sites that was getting a modest amount of traffic. It was an announcement that I'd just launched the new directory... and I Pinged All The Major RSS Sites To Let Them Know About The Announcement!!
And That's When All
Hell Broke Loose!
I couldn't believe my eyes - I sat there hitting the refresh button on my browser and each time I did, the traffic stats increased by 10's and 20's... every few seconds!! Within 2 hours my new site disappeared... then it was back up again... and gone again...This went on for the rest of the day and I finally went to bed at 2am, exhausted from the stress and excitement.
I awoke the next morning to a dead site, and an email from my web hosting company informing me that the tremendous amount of traffic GetBlogs.com was getting had fried the server it was hosted on... along with over 100 other sites on the same machine!
I Had Experienced, First Hand, The
Breathtaking Power Of RSS Feeds!
I was in shock - I was appalled - and in awe...I've been in the SEO and web site promotion business since early 1997. I have gotten a LOT of traffic for a LOT of satisfied clients... but I can honestly say this:
"I've never seen anything come close to bringing in that much traffic in such a short period of time in my entire career!"
GetBlogs.com was launched at around 11am that day. Between 11 and midnight, the sites Alexa Traffic Rank skyrocketed from an embarrassingly low 5 million - to being the 13,088th most popular site on the internet - in only 13 hours.
So What Does All This Have To Do With You?
Since that day, I've made it my mission in life to learn more about the potential of RSS Feeds as Traffic Building and Marketing Tools for Online Businesses. I've stayed up nights, researched the possibilities, tested different techniques... and here's what I came up with...
The Most Comprehensive Step-By-Step RSS Traffic Generating Course Available On The Web Today!
Here's What People Are
Saying About RSS Exposed:
WOW! What an awesome step-by-step plan you have here! And the tips and ways RSS feeds can be used! I just finished reading RSS Exposed, and I decided it’s time for me to get my own blog, and start using it. I already installed it following your excellent instructions and can’t wait to get started. I only have a few tweaks to make and I’ll be good to go. This is the perfect time for me too, as my main business if selling gifts and gift baskets, and the holidays are just around the corner. This is awesome! Thank you for a great information packed product.
Paul, if you want to, feel free to use the above testimonial (believe me, it’s all true: your product is awesome!)
Adriana Copaceanu
Gifts-911.com
It's a GREAT read, Paul! I've been holding back with RSS simply because of all the mishmash of info out there. It's a fulltime job just staying on top of it, so your guide has really been a breath of fresh air.
Andre Chaperon
HowToWebBiz.com
TurningIdeasIntoDollars.com
After my experiences with GetBlogs.com, I began testing out theories and ideas on how to get the most out of RSS. I spent months exhaustively researching new angles, publishing test feeds, etc. and I've proven a lot of the information out there to be wrong or worthless.
With RSS Exposed You'll Learn How To Use RSS Feeds the RIGHT Way!
There's no more wondering, no more jumping from idea to idea trying to find the best strategies for implementing RSS into your marketing and promotion plan. You get the solid facts and no fluff.
RSS Exposed goes into vivid detail about things like:
- How to get into the minds of millions of people and know exactly how to force them to visit your site through your RSS Feed.
- How and When to publish your RSS Feed to gain Maximum Exposure and Maximum Highly Targeted Traffic to your site.
- How to use RSS to gain "Top Of Mind Awareness" in your niche market and Be There When They're Ready To Spend Their Money
- How to promote your RSS Feed to millions of people in dozens of niche specific search engines... With A Single Mouse Click!
- Three ways to publish Multiple Targeted RSS Feeds - Why publish just one when 10 feeds will bring you 10 times more exposure?
- And how to get your content syndicated on dozens, even 100's of other web sites, without lifting a finger after the initial set up...
Imagine: A flood of hundreds, even thousands of new highly tergeted visitors and potential customers converging on your site just minutes after your RSS Feed is updated... and that doesn't include the traffic you'll be getting from Yahoo!
You'll also learn how to get your web site listed in Yahoo! - in 48 hours or less - for FREE!
This is not a joke. It is real. I have done it with 5 of my own sites now, I know of others who have done it and all you have to do is follow my simple steps any you can easily slip in through the back door of Yahoo and have dozens of your pages listed. But this won't last forever, you need to act now, get your hands on RSS Exposed now, because Yahoo may close this loophole at any time!
Learn How To Use RSS Syndication Right Now for only $97 US!
Don't Shoot Yourself In The Foot By Using The Wrong Promotion Tactics And Tools!
Once you have your RSS Feeds set up, do you know where to promote them for maximum results? Sure, you can go and search for feed search engines and directories on the web, but why do that when it's all spelled out for you in one comprehensive, convenient spot?Save a ton of time with these thoroughly researched resources:
- 70 RSS Feed search engines and directories, with clickable URL's to their submission pages - all in one place - and ready to go.
- Links to 3 of the most powerful RSS Publishing tools on the web today. Use these and you'll turn your site into an RSS Traffic Generating Powerhouse!
- An incredible script that allows you to completely RSSify your sites with other people's content. You can set it and forget it and your site will magically update by itself. It turns your site into "spider bait" for the major search engines.
You also get Lifetime Updates
RSS Exposed is constantly evolving, just as RSS is evolving right now. In order to keep up with the latest advances in the technology and it's uses, we have to keep updating and adding to the course to stay ahead of the rest and give you only the most relevant RSS Publishing and Traffic Generating Information available anywhere on the web.In the main course module, there's a secret "Members Only" email address where you'll be immediately notified of any updates. You'll have the latest and hottest RSS information, as it happens, and be able to apply the techniques to your own site and feeds - before anyone else on the web!
Your $97 investment is not just for the package you'll be downloading in a few minutes, it's an investment in a steady stream of the most current RSS info there is. How much would you REALLY pay for a gem like that? How much is it worth to you to stay at the crest of the next big wave in internet marketing history?
As if that weren't enough, you'll be recieving the following Bonuses as well:
The SEO Cheat Sheet
As many of you may know, I'm a retired SEO Specialist. For nearly 7 years I produced top search positions for hundreds of clients, had 1000's of pages listed in the top ten of the search results which translated into a massive amount of profits for them.As a special bonus to you, and a thank you for purchasing RSS Exposed, I'm whipping up a little report detailing, step-by-step, how to do both on page and off page optimization for almost any content site.
That's right. I'm giving you all my most jealously guarded SEO secrets and tactics... for FREE! You'll recieve an email before Dec. 1/04 when I send you the link.
A Live 1 hour RSS Teleseminar
Only a select few people will be notified about this one of a kind call and you could be on that list!You'll have the opportunity to listen in as I'm grilled about the finer points of generating traffic with RSS. You may even have the opportunity to ask any question you want about anything you're wondering about. There will be things outlined in that call that only a handful of people are even aware of, and you could be one of those people.
Learn How To Use RSS Syndication Right Now for only $97 US!
100% Money Back, Satisfaction Guarantee
Grab your copy of RSS Exposed right now for only $97, read and understand it from cover to cover, use the techniques on your own site, enjoy the updates and bonuses for the next 90 days and if you're not satisfied for any reason, you can simply apply for a no questions asked refund.RSS Exposed is sold through ClickBank, a long time, well known and highly respected secure credit card payment processor. They have a very strict 90 day return and refund policy so you know you're protected 100%. And, I would never want you to invest money in anything you weren't satisfied with. You have my word.
Sincerely
Paul Short
RSSExposed.com
